Business Member Info Center > Internet Traffic Reports
Monthly Internet Traffic Reports:
Your Internet Traffic Reports will arrive on a Monthly Basis to the email address on your account. These reports detail your business' (and ALL business member's) number of monthly Ad Impressions, Click-Thrus, and Directory/Values Brochure Circulation.
- See recent Monthly Internet Traffic Reports here.
Making Sense of Your Internet Traffic:
A Few Thoughts on Traffic Reports & The Meaning of your Ad Impressions and Click-Thrus:
- WHAT IS AN AD IMPRESSION? An Ad Impression occurs when your business (name/logo) is accessed through our server and presented on someone's computer screen/monitor.
- WHAT ABOUT THE MONTHLY DIRECTORY/VALUES BROCHURE? The # of Ad Impressions does not take into account your visibility in the Monthly Directory/Values Brochure.
- AD IMPRESSIONS VS. CLICK-THRUS: WHICH IS MORE IMPORTANT? A good question, with a logical answer. Due to the format and design of www.myjoecard.com, your Ad Impressions include your relevant promotional information most of the time. Oftentimes, a Click-Thru is not necessary. A good example:
- Someone sees the 'Save $5 anytime you spend $20 or more' promotion listed for Old Chicago. Often, no Click-Thru is necessary because they have all of the information they need in order to act.
- SO EXACTLY WHAT DOES THAT TRAFFIC NUMBER MEAN? If the Internet Traffic Report shows that you had 5,650 Ad Impressions last month - it doesn't mean that all 5,650 times that your information appeared on the page that the Visitor focused their eyeballs on your logo and carefully read your offer/promotion/info. A good amount were sure to have 'taken in' your information.
- HIGH TRAFFIC NUMBERS vs. LOW TRAFFIC NUMBERS: It is accurate to say that those businesses that participate more in the MyJoeCard program receive much stronger traffic and response from consumers. Keep in mind here that we are asking people to change their buying habits. We must attract them & compel them to want to come to us. We have to be strong enough to top their existing relationship/loyalty with our competitor.
- Stronger Offer = Better Response
- Less Complicated Offer = Better Response
- Giving out MyJoeCards & Talking to people = Better Response
- WE ADVERTISE TO THE MINDS OF KC AREA CONSUMERS. MyJoeCard has a vast, continually growing audience of intelligent consumers in the Greater Kansas City Metro area. We have their attention, and our Business Members become a part of their MENTAL LANDSCAPE.
- NAME RECOGNITION. BRANDING. CONSTANT VISIBILITY. Through consistent visibility, your company's name and logo become emblazoned on the minds of these consumers/decision-makers. When the time comes and they need your particular service - people go with the names they know.
Some things that greatly increase traffic & visibility?
- MEMBER SPOTLIGHTS: (Email to 30,000+ households & businesses). Upon your renewal, we will craft an email Member Spotlight for your business. The format is similar to the New Member Announcements.
- As your renewal approaches, we can time the Member Spotlight with certain events and promotions for you.
- REFERRING OTHER BUSINESSES: Help us grow with business referrals and enjoy additional visibility! The left column on the website at www.myjoecard.com has two tiers. The first seven spots are for the Premium Logo Package. The remaining four spaces are reserved for those businesses that help us grow and refer new businesses to us.
Questions? Comments?
Call Joe Wooldridge at (913) 271-2955, or email cs@myjoecard.com.
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